SEO Services in the UK
In order to market your website and brand, you will firstly need to Search Engine Optimise (SEO) your website, which involves writing relevant content for pages, by including necessary ‘words and phrases’ which major search engines such as Google require, for listing a site in the ‘search engine result pages. These words and phrases are known as ‘keywords,’ and should be related directly to your business in some way.
At Needawebsite, we provide SEO services for London businesses. We know exactly how to research keywords which attract beneficial web traffic, whilst optimising and copywriting keyword content for major search engines through the use of unique wording, and appropriate keyword usage, directly focusing on the objectives of your Business.
SEO my business?
To sum up SEO in a nutshell – imagine someone is looking for a service you offer, for example; “leather jackets.” They enter “leather jackets” into Google, and the search engine returns a list of results.
Unfortunately, your website which sells “leather jackets” does not show up. In turn, your competitors take your prospective clients for themselves, whilst you are left with no customers at all.
SEO, or Search Engine Optimisation as it is called, helps ‘your Business’ get listed and seen in the result pages of Google when Joe Bloggs types in “leather jackets.” This way, you get traffic to your website, and your prospective customers turn into prospective buyers.
Anyone can do SEO, can’t they?
Well, not really. Yes, there are Businesses out there who put a claim on building a website with SEO for cheap, but if you look at how long each process takes, you will see this practically not possible.
1. Keyword Research
Firstly, in order to get your website highly listed within the search engine result pages, ‘keyword research’ is paramount. On average, this initial process takes between 2 to 3 days. Keywords searched for centre upon your Business area, and will be determined as being good from the amount of local and national search traffic, and other data, to determine whether your website is able to rank for it.
2. Competition Research
Secondly, it’s not just about keywords. ‘Competition research’ then needs to be undertaken, to see whether you are able to rank for the keyword your website is looking to target. For example, you may have a great keyword, such as “leather jackets”, however; how many other websites are also targeting that particular keyword?
If there is too much competition for that keyword, then your website may need to look at a different keyword to target, such as “leather jackets London”. This is because, with too much competition, your website will not be displayed in the higher search listings.
Competition research therefore is dependent on your Business niche. If you have a niche with low competition in your Business area, ie. – “homemade pencils”, then chances are, the keywords you choose to target on your website will also have low competition, and will be listed higher on search engines such as Google.
If however, you run a Business which sells “leather jackets”, you will probably find that your competition is very fierce for the market you are in. You will then need to find keywords which people are using in the search engines, and which have low competition. Competition research normally takes between 7 to 10 days.
3. Competitor Copywriting Research
It doesn’t just stop there. SEO Companies also perform ‘competitor copywriting research’. This entails looking at what your competitors write within their web-pages in order to draw customers in. It will also take on board any niche areas your competitors are also aiming at, in order to draw in extra traffic to their website. This process on average, takes around 2 days.
4. Unique Keyword Copywriting
Search engines such as Google use powerful analysis and algorithms in order to rank your website, and send it higher up the result pages. They have search engine robots called ‘bots’ or ‘spiders,’ which crawl your website looking for the keywords you are targeting, your web-page content and whether it has been written with keywords in mind, the ratio of code to textual content, whether your content is unique to your website, a range of other algorithmic factors, and they can even decipher what your website is about, and whether the content is written for humans visitors.
Google hates websites which have been built for search engine robots only, and can kick your website off its listing pages if it thinks you are trying to fool it in anyway. It can also kick you off for copying any type of content from other websites, and using it on yours.
Once keyword targets have been completed, unique content will need to be written which aims at your Business niche and at ‘human visitors’, draws in custom, has the correct amount of code to content ratio on each web-page, and provides the right amount of keywords within the content, without over-saturation.
Dependent upon how many keywords are being targeted copywriting can take between 5 to 10 days.
5. Other SEO Factors
Meta Data needs to be written into tags for the search engines, sitemaps need to be drawn up and robots files etc, which aids the generation of search engine ranking. This process normally takes 1 day to complete.
Summing up SEO
So, to sum up SEO for a small to average sized Business:
- Keyword Research – 2 days
- Competition Research – 7 days
- Competitor Copywriting Research – 2 days
- Copywriting – 7 days
- Meta Data etc – 1 day
This provides a total of 19 days of SEO time. Remember, this does not include the further time it takes for design and development of the website, which on average, counts for around 14 days, and 5 days extra for testing.
What about listing my website with an ‘online directory’ like Yell or Hibu instead?
Do I really need SEO?
Firstly, ask yourself – how many people use an ‘online directory’ to search for services these days? The answer is, practically no one. This is because we ‘all’ use search engines as our online directory, and what’s more, search engines such as Google display listings far more efficiently in a specific locality than any other online directory out there.
Also, online directories such as Yell and Hibu may give you the spiel about getting to the top of Google, that they can provide you with a well designed website which is SEO’d for Google and other major search engines, with unique written content.
Firstly, Yell and Hibu are big companies, so they are always at the top of the Google search engine – just type in Yell and you’ll see for yourself. This does not mean however that your website will also be at the top. Just think of how many businesses like yours they have already contacted with the same elaborate speech, and you’ll see that it is virtually impossible to get to the top of Google this way.
Secondly – well designed, SEO’d for Google? Not the case. Most websites created by Yell or Hibu are basic ‘templates,’ which do not allow you to compete against anyone else online, let alone your competitors. When they mention SEO, they mean writing ‘anything’ into your content and meta-data, and targeting ‘no keywords’ whatsoever. Also, be assured, you are ‘not’ getting uniquely written keyword content, some content is copied from other clients they have within the same industry as your Business.
Want to pay extortionate fees every month to keep your website online? These online directories not only require an upfront charge, they also request between £49 to £64 from you monthly, for doing morally nothing to help you rank well within the search engine result pages.
Still not convinced?
We at Needawebsite can provide you with SEO Services, and know exactly how to organically integrate your website with Google through the correct use of keywords, content and on-site and off-site SEO, and we can help you gain the web traffic your business needs. See exactly how our process works.
Need further information as to how we have helped one of our clients optimise their website with the SEO services we provide for UK businesses? Then see our SEO Case Study, which will show you exactly how we aim to get your business a good rank with Google, thereby increasing web traffic.
Need some help with your website optimisation or keyword content writing? Then fill in our quote form, and our team can help sort this out for your business!